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Privacy Policy

Last Updated: 3/5/2026

This Privacy Policy describes how The New England Holiday Light Company (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website or interact with our services.

We are committed to protecting your privacy and handling personal information responsibly and transparently.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect several types of information from and about users of our website and services.

Personal Information

Information that identifies or can reasonably be linked to you may include:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Property or event location
  • Billing and payment information
  • Customer account or service records

This information may be collected when you:

  • Request a quote
  • Submit a contact form
  • Sign a contract
  • Schedule services
  • Make a payment
  • Communicate with our team

Project & Service Information

To provide services such as holiday lighting installations, event lighting, or outdoor lighting design, we may collect:

  • Property details
  • Event details
  • Photos or measurements of installation areas
  • Project documentation and service notes

Website Usage Information

When you visit our website, we may automatically collect information such as:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on the website
  • Referring website

This helps us improve website performance and user experience.

2. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar tracking technologies to enhance functionality and analyze website traffic.

Cookies may be used to:

  • Improve website performance
  • Analyze visitor behavior
  • Support marketing and advertising campaigns
  • Remember user preferences

You may disable cookies through your browser settings, though some website functionality may be affected.

3. How We Use Your Information

We use collected information to:

  • Provide quotes, contracts, and services
  • Schedule and coordinate projects
  • Process invoices and payments
  • Improve services and website functionality
  • Provide customer support
  • Send service updates or reminders
  • Conduct marketing and promotional communications
  • Comply with legal or regulatory requirements

We only use personal information for purposes reasonably necessary to operate our business.

4. Photography & Media Usage

As part of our services, we may photograph or document lighting installations, design elements, or completed projects for quality control, documentation, and marketing purposes.

These materials may include:

  • Installation photos
  • Project progress images
  • Before-and-after photos
  • Video footage of completed lighting displays

These images may be used by the Company for:

  • Portfolio and marketing materials
  • Social media posts
  • Website galleries
  • Advertising or promotional campaigns
  • Industry publications or award submissions

We make reasonable efforts to ensure that:

  • Photographs focus primarily on lighting installations and design work
  • Personally identifiable information is not intentionally captured
  • Private or sensitive information is not displayed

If a client prefers that photographs of their property or event not be used for marketing purposes, they may notify us in writing and we will make reasonable efforts to honor that request.

5. How We Share Information

We do not sell personal information.

We may share limited information with trusted service providers as necessary to operate our business, including:

  • Payment processors
  • Scheduling or CRM platforms
  • Email marketing providers
  • Website hosting services
  • Marketing or analytics platforms
  • Professional advisors such as accountants or attorneys

These third parties are permitted to use information only as needed to provide services to us.

We may also disclose information when required to:

  • Comply with legal obligations
  • Enforce our agreements
  • Protect the safety or rights of our customers or company

6. Data Retention

We retain personal information only for as long as necessary to:

  • Provide services
  • Maintain business records
  • Meet legal or tax obligations
  • Resolve disputes

After this period, information may be securely deleted or anonymized.

7. Data Security

We implement reasonable administrative and technical safeguards designed to protect personal information.

These may include:

  • Secure payment processing systems
  • Restricted internal access to customer data
  • Password-protected systems
  • Secure digital storage platforms

However, no internet transmission or storage system is completely secure.

8. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Request access to your personal data
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Opt out of marketing communications

Requests can be submitted using the contact information below.

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you may have rights including:

  • The right to know what personal information we collect
  • The right to request deletion of personal information
  • The right to request correction of inaccurate information
  • The right to opt out of the sale of personal information

We do not sell personal information.

Requests may be submitted using the contact information listed below.

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you may have rights including:

  • Access to personal data
  • Correction of inaccurate data
  • Erasure (“right to be forgotten”)
  • Restriction of processing
  • Data portability
  • Objection to processing

We process personal data based on legitimate business interests, contractual necessity, or user consent.

11. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites and encourage users to review their policies.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

If such information is discovered, we will promptly delete it.

13. Updates to This Policy

We may update this Privacy Policy periodically.

Updates will be reflected by the “Last Updated” date at the top of this page. Continued use of the website indicates acceptance of the updated policy.

14. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact:

The New England Holiday Light Company
276 NH-101, Unit B
Bedford, NH, 03110